Made by families, for families

Reshaping how adults and children navigate grief together.

Support for the whole family Safeguarding-led & private Built with charities & clinicians

Memory Robin helps families capture and store memories and stay connected to the people they love, with tailored grief support and safe access for the whole family.

Our story

Born around a kitchen table, not a boardroom

My two children were just 7 and 2 when their mummy died. Overnight, I became the person who had to help guide them through their grief and make sense of a world without her.
A mother with her two children

I was terrified of getting it wrong. I quickly found out how hard it was to access advice and support to help two very young children hold onto who their mummy was and the love she had for them.

I made memory boxes, collecting photos, recipes, clothes, her perfume. Things they could touch and return to. They helped. Alone, they were not enough. As they grew, the questions got harder. What was Mum's favourite colour? What did her laugh sound like? Can I hear her voice?

Their mummy never had the chance to answer those questions. When she was ill, she found it incredibly hard to know what to record for them. There was no way of knowing what would help them as they grew and what might cause more pain. When you are already facing serious illness, the idea of gathering and storing memories, letters and information can feel overwhelming.

I found myself trawling through old iCloud videos at midnight, trying to find her voice for them. The recipe book she made is still on our shelf. The pages are fraying at the edges. Everything was scattered in a million different places and there was so much I could not find.

Simon's family

Over the years, people started coming to me. Friends, colleagues, acquaintances. When someone dies, it is like you become a member of a club nobody chose to join. They would ask how I managed it. Could I offer any advice? I never had a neat answer. Just honesty and the things that had worked for us.

I read books. I searched online late at night. I called helplines and trawled through charity websites. The information was out there, but it was scattered and fragmented and hard to find when you are exhausted and just trying to get through the week.

My biggest frustration was that there were apps to help children with their reading and their maths, and guides for parents covering every stage of childhood. What there was not was something that gave me the tools and the confidence to help my children navigate grief together as a family. The gap was staggering.

So I asked: what if you could build the thing our family needed? What if it could be made available to every family whatever their situation? That is how Memory Robin was born.

Seven years on, they are thriving. They talk openly about their grief. They carry their mummy with them in how they remember, speak about and honour her. She would be so proud of the kind, thoughtful, funny young people they have grown into.

Every time they see a robin, their faces light up, because their mummy taught them that when a robin appears, a loved one is near. Memory Robin was created in their mummy's memory and for every family who needs support, guidance and a secure place for precious memories that's safe for children and adults to access whenever and wherever they need it.

Simon – Community Voice, Memory Robin

The Robin Family

One platform connecting and supporting the whole family

A safe space for memories, guidance and grief support for the whole family.

The gap we couldn't ignore

Grief touches every family.

3.7 million+

combined annual deaths: 3,072,666 in the US in 2024 and around 650,000 across the UK.

CDC / ONS

9

people are estimated to be affected by bereavement for every single death.

University of Cambridge

6.6 million+

children projected to experience the death of a parent or sibling by 18 in the US, with rates rising for nine consecutive years.

2026 CBEM

Partners & programmes

Supported by and building with

Health Innovation Leeds Incubator
St Gemma's Hospice
NatWest Accelerator
We Are Affective
Virgin StartUp

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