made by families for families
Memory Robin helps families capture what matters most and gives children and their families a safe, lasting way to stay connected to the people they love, with the grief support and guidance they need to carry it.
Pre-seed · MVP in development · Seeking pilot families and advisory board members
Our story
My two children were just 7 and 2 when their mummy suddenly died. Overnight, I became the person who had to help guide them through their grief and make sense of a world without her.
I was terrified of getting it wrong. I quickly found out how hard it was to access advice and support to help two very young children hold onto who their mummy was and the love she had for them.
I made memory boxes, collecting photos, recipes, clothes, her perfume. Things they could touch and return to. They helped. Alone, they were not enough. As they grew, the questions got harder. What was Mum's favourite colour? What did her laugh sound like? Can I hear her voice?
Their mummy never had the chance to answer those questions. When she was ill, she found it incredibly hard to know what to record for them. There was no way of knowing what would help them as they grew and what might cause more pain. When you are already facing serious illness, the idea of gathering and storing memories, letters and information can feel overwhelming.
I found myself trawling through old iCloud videos at midnight, trying to find her voice for them. The recipe book she made is still on our shelf. The pages are fraying at the edges. Everything was scattered in a million different places and there was so much I could not find.
Over the years, people started coming to me. Friends, colleagues, acquaintances. When you have been through this kind of loss, it is like you become a member of a club nobody chose to join. They would ask how I managed it. Could I offer any advice? I never had a neat answer. Just honesty and the things that had worked for us.
I read books. I searched online late at night. I called helplines and trawled through charity websites. The information was out there, but it was scattered and fragmented and hard to find when you are exhausted and just trying to get through the week.
My biggest frustration was that there were apps to help children with their reading and their maths, and guides for parents covering every stage of childhood. What there was not was something that gave me the tools and the confidence to help my children navigate grief together as a family. The gap was staggering.
So I asked: what if you could build the thing our family needed? What if it could be made available to every family in the same situation? That is how Memory Robin was born.
Seven years on, they are thriving. They talk openly about their grief. They carry their mummy with them in how they remember, speak about and honour her. She would be so proud of the kind, thoughtful, funny young people they have grown into.
Every time they see a robin, their faces light up, because their mummy taught them that when a robin appears, a loved one is near. Memory Robin was created in their mummy's memory and for every family who needs support, guidance and a safe place for precious memories.
Simon Healy – Community Voice, Memory Robin
The gap we couldn't ignore
people in the UK are bereaved each year when over 600,000 people die. (UK Commission on Bereavement / Marie Curie)
people are estimated to be significantly affected by grief for every single loss. (University of Cambridge, "A silent epidemic of grief")
of 11–16‑year‑olds in one UK survey said they had been bereaved of a close relative or friend. (Childhood Bereavement Network / Child Bereavement UK)
Memory Robin was built for the millions who are bereaved each year. A single, joined-up platform that brings together memory preservation, grief support and guidance for the whole family.
Who Memory Robin Is For
Current bereavement services such as charities, hospices and school counsellors do vital, brilliant work. They can only reach so many people and Memory Robin is built for the families who fall through the gaps. The ones quietly getting on with it. Buying grief books. Searching online at midnight. Not knowing what to say when their child asks a question they were not ready for. The child who seems fine until they are twelve and suddenly are not. The two year old whose parent died and who is now seven, desperate to know more about who that person was.
Memory Robin was not born in a boardroom. It was born out of frustration at a kitchen table by a family who could not find what they needed and decided to build it themselves.
The Robin Family
Each Robin has its own role, while staying connected to the others. Memory Robin is for the person who wants to leave something meaningful behind. Guardian Robin is for the adult holding a child through loss. Pocket Robin is the child's own companion – warm, familiar and entirely theirs.
Together, they create a joined-up platform, accessible on any device, that supports the whole family before, during and after loss.
Memory Robin has been designed around every available study, best practice and clinical guidance on bereavement, loss and grief support for families and children — not guesswork, not just good intentions, but evidence‑informed design.
children bereaved of a parent every single day in the UK
children will be bereaved of a parent before they turn 16
of all children will be bereaved of someone close by the age of 8
official records kept of bereaved children in the UK
These UK figures only count parental loss. They do not include grandparents, siblings, friends — the losses that shape a childhood just as profoundly.